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ManyChat — Review

Automate your Instagram, Facebook and WhatsApp conversations with the leading chatbot marketing tool.

Updated : October 2026Analysis byL'équipe DigitalListsLevel : IntermediateFree plan available

Our verdict

The perfect tool to scale your sales on Instagram and capture leads automatically from your stories or reels.

Quick specs

Starting price$15/month
Trial (Pro)Yes
Free planYes
Platforms
Web
SupportEmail, Chat

Strengths

  • Very intuitive visual flow builder
  • Automated lead capture via Instagram comments
  • Deep integration with Shopify and Zapier

Limitations

  • Pricing rises quickly with the number of contacts
  • Meta's strict rules (Facebook/Insta) can block some automations
  • The AI is sometimes hard to configure without overreach

Who it's for

  • +Instagram influencers and creators
  • +E-commerce merchants
  • +Digital marketing agencies

Skip it if

  • -B2B companies looking only for email automation

Key features

  • →Instagram DM & comment automation
  • →Drag-and-drop flow builder
  • →Broadcasts on Messenger

Pricing

Free

Up to 1000 contacts.

0$/month
  • Basic automations
  • Instagram, FB, WhatsApp channels
Get started
Popular

Pro

Advanced features (price by volume).

15$/month
  • Unlimited contacts (billed by tier)
  • Advanced integrations
  • No watermark
Go Pro

Prices are indicative (last updated 2026) and may change. Always check the exact price on the official site.